For their latest installement of their “Support Your Local” campaign, Nike Sb teamed up with the folks at Primitive in Encino, California to present the Nike Sb Fall Collection.
Take a look at the new collection below, which is modeled by the shop owners and staff.
Info: Primitive
And another Primitive post.
Just in time the Cali crew presents to us their Summer 10 Collection.
Follow the P.Rod and the rest of the posse while enjoying a typical Southern Cali day and at the same time modeling the Summer ’10 collection. Bottle popping, rooftop pool swim sessions, and pretty ladies… Seems to be a rough life…
Info: Primitive
Earlier this week, I reported about the special pack that Primitive came up with due to the relase of the Nike Air Max 90 Infrared.
The related products are now available at Primitive, as you can see on the pictures below.
Info: Primitive
Although the Nike Air Max 90 Infrared has already been re-released a couple of weeks ago in Europe, the US release is still coming and Primitive obviously knows how to create some attention towards their own release of the iconic sneaker.
In order to do so they got together with Justene Jaro for a shoot and also for a collaborative t-shirt.
Both the sneaker and the tee will release on July 24th.
Below is a beind-the-scenes video of the shoot as well as a couple of pictures. Enjoy!
Info: Primitive
In order to pay homage to the death of Keith “Guru” Elam, Primitive offers this limited edition tee.
The tees released last Friday at Primitive.
“The shirt features a collage of some of his greatest musical accomplishments in cassette artwork form. Being that all of us at Primitive grew up listening to his albums, his passing is truly a sad reality. Undoubtedly, one of the most influential voices in hip-hop, the legend of Guru shall live forever.”
Album artwork recreated/illustrated by Berto Herrera.
Info: Primitive
The good folks over at CtotheJL took a trip to Primitive and took some shots and video of the store so you can experience Primitive, the way we want you to see it.
To view a full video hit the jump.
