NIKE SB X PRIMITIVE

2 09 2010

For their latest installement of their “Support Your Local” campaign, Nike Sb teamed up with the folks at Primitive in Encino, California to present the Nike Sb Fall Collection.

Take a look at the new collection below, which is modeled by the shop owners and staff.

Info: Primitive





Primitive 2010 Summer Look Book & Video

26 07 2010

And another Primitive post.
Just in time the Cali crew presents to us their Summer 10 Collection.
Follow the P.Rod and the rest of the posse while enjoying a typical Southern Cali day and at the same time modeling the Summer ’10 collection. Bottle popping, rooftop pool swim sessions, and pretty ladies… Seems to be a rough life…

Info: Primitive





Primitive x Justene Jaro x Nike Air Max 90 Infrared (UPDATE)

25 07 2010

Earlier this week, I reported about the special pack that Primitive came up with due to the relase of the Nike Air Max 90 Infrared.
The related products are now available at Primitive, as you can see on the pictures below.

Info: Primitive





Primitive x Justene Jaro x Nike Air Max 90 Infrared

21 07 2010

Although the Nike Air Max 90 Infrared has already been re-released a couple of weeks ago in Europe, the US release is still coming and Primitive obviously knows how to create some attention towards their own release of the iconic sneaker.
In order to do so they got together with Justene Jaro for a shoot and also for a collaborative t-shirt.
Both the sneaker and the tee will release on July 24th.
Below is a beind-the-scenes video of the shoot as well as a couple of pictures. Enjoy!

Info: Primitive





Incase x Paul Rodriguez

3 03 2010

Incase and skateboarder Paul Rodriguez continue to work on his signature bag collection.
The multicolor version of the skate pack below is now available here

“As the newest addition to the Paul Rodriguez Signature Collection, the Spring ’10 P-Rod Skate Pack incorporates details and trims of contrasting colors to the superior skateboard-specific design of the Skate Pack. The Skate Pack combines comfort, functionality and style, featuring a padded back panel and shoulder straps with breathable mesh and integrated airflow channels for ergonomic support and comfort, a reinforced notebook compartment and an innovative skateboard attachment that allows for easy deck-loading with Velcro straps and compression bumpers to secure your skateboard. “

More images of the backpack follow after the jump.

Read the rest of this entry »





Markisa: Paul Rodriguez Commercial

1 03 2010

The latest commercial for wallet brand Markisa, features Paul Rodriguez who offers us an insight into an ordinary day of his life.

Info: HB








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